Senior Software Engineer with 14 years of experience building scalable web & mobile solutions for ad-tech, IoT, and enterprise software. Proven record of mentoring engineers, boosting user engagement, and driving revenue growth.
Experience
2020 — Now
2020 — Now
Sunnyvale, California, United States
• Generated $13M in ad revenue and boosted CTR 64% in one quarter by designing 10 new creatives for grouped ads on Facebook & Beeswax, building a responsive landing page, and resolving creative rejections.
• Increased mobile branded ad revenue 6X (from $1.5M to $8.9M in 10 months) by optimizing ad placement on applied pages through cross-functional collaboration.
• Doubled ad impressions and delivered $250K/month in recurring revenue by engineering a reusable plugin for ITA ads on Mobile Home Page and App Tracker.
• Led high-priority, cross-organization initiative to enable multiple resume uploads for job seekers, improving flexibility for generalist applicants, and mentored 5 engineers. Increased years of experience submission rate by 5% in two months.
• Increased hires per application by 5% and received 96% positive response in one quarter by redesigning job seeker profiles using React, TypeScript, Spring Boot, JetPack Compose, and Kotlin, while mentoring 3 engineers.
• Increased CTR by 28% in one quarter by upgrading Branded (ITAB) onsite ad creatives with Aurora Designs, mentored one engineer, and created a reusable plugin to display view and click impressions to employers on Indeed analytics tool.
• Launched a pilot program with 9 clients and generated $200K in two months by working cross org and adding the ability for advertisers to create one custom creative per campaign on our OCAMP portal for branded ads.
2016 — 2019
2016 — 2019
San Mateo, Ca
• Implemented UI components using React and Node.js to build enterprise portals which played a crucial role in acquiring 2 leading brokerage firms as partners.
• Created a web UI using React to enable thousands of customers to safely and easily do Billions of Dollars worth commercial real estate transactions online which increased revenue by 20%.
• Increased scalability by creating web services using Node.js which are consumed by thousands of mobile devices.
2015 — 2016
2015 — 2016
San Francisco Bay Area
• Created web UI to view real-time club member feedback and weekly reports using Angular, Bootstrap, and Firebase, which played crucial role in acquiring first 2 paid customers and increase revenue by 5% at launch.
• Took initiative to create the first revenue product for Netpulse by designing scalable architecture, which resulted in 2 million dollars in advertising revenue.
• Implemented all UI components using JavaScript, HTML, and CSS to serve real time ads on thousands of internet connected cardio machines such as Matrix, DCI, Startrac in gyms across US & Europe, which is forecasted to increase advertising revenue by 3X.
• Eliminated delays associated with user creation/management by designing and developing REST web services that could be called from equipment manufacturers’ management portals.
2012 — 2015
2012 — 2015
• Designed web streaming software to deliver Youtube videos and TV Shows to fitness machines across US.
• Expanded the footprint of Netpulse’s Software by 35% by leading our internationalization(i18n) effort that allowed us to take the software across Europe.
• Increased market penetration by 200% by co-ordinating software integration with all major industry players such as Matrix, Life Fitness, Cybex, etc to enable the fitness equipment web UI to run on their Windows & Linux platforms.
• Designed and led team of 5 to develop Join A Challenge feature on fitness equipment web UI using JavaScript, CSS, and HTML, which increased monthly active users by 20%.
2011 — 2012
2011 — 2012
Sunny Vale, CA
• Part of the team developing, updating, and maintaining Website using HTML, CSS, JavaScript, PHP, and MySQL and blogs using WordPress
• Rebuilt the existing website using Joomla 1.6, HTML, CSS 3.0, JavaScript, jQuery, PHP, and Adobe Photoshop as an image editing tool
• Responsible for developing marketing e-mails using HTML, CSS, and Adobe Photoshop
Education
Visvesvaraya Technological University
BE
Santa Clara University