• Led the modernization design of Bubble’s core editor, redesigning the Properties and Layers panels into a scalable system that improved usability and reduced workflow friction.

• Initiated the company’s first User Journey research initiative, aligning cross-functional teams around key user pain points and product opportunities.

• Built a two-tiered design system (Global + Local) and launched a Design System Guild to enable consistent, scalable feature development across teams.

• Drove an 80% increase in user efficiency by identifying strategic opportunities in both iterative and net-new features that solved user problems and aligned with business goals

• Collaborated across engineering, product, and business to advocate for user needs, secure buy-in, and deliver dev-ready design specs

• Led end-to-end design—from concept to high-fidelity UI—rooted in user stories and integrated with the evolving design system

• Strategized with big-picture thinking to break down open-ended/moving target problems into scoped out and iterative solutions

• Spearheaded ideation sessions and tools in order to successfully get more voices and feedback involved in the design

• Evangelized UX concepts and pioneered a shift from a decentralized agency style to hybrid, integrated product teams

• Recruited and managed new design hires ensuring a positive and flexible design team culture