Zenblen is a startup developing a tech-enabled smoothie bar that blends healthy, nutritionist-curated smoothies right in front of the consumer. I was the product management intern on the team, driving the first customer-facing launch of the product.

• Led brainstorming sessions to distill goals for the V3 launch

• Defined success metrics for the launch. Our key ones were customer satisfaction, time to get the smoothie, cleanliness and perceived reliability.

• Instituted processes to track milestones, weekly tasks and progress towards goals and meetings for accountability.

• Defined the research and testing plan

• Drove conversations with external vendors for setting up the software, negotiated down the price and worked with them to realize the customer experience.

• Managed an intern and defined their workstream for the marketing and research tracks.

• Executed research plan with 49 users.

• Owned improvement to design of features that non-fiction readers primarily use such as note-taking, highlighting, Search and more

• Took a new innovation on Kindle from ideation to BETA launch. Had numerous reviews with senior leadership in the process

• Collaborated with product team to facilitate design sprints and think big on the non-fiction customer experience

• Became design owner for the Alexa-Cortana integration, the world’s first voice assistant partnership

• Collaborated with the Microsoft team to explore new features, ideate ways to test voice interactions between two AIs and conduct qualitative and quantitative research on feature set.

• Set the customer success launch criteria and measured it by collecting and analyzing data with over 140 participants.

• Led workshops exploring use cases for Alexa integrations with several partner companies

• Redesigned the console designers and developers use to program Alexa prompts.