A JP Morgan Chase Company | Cooking up delicious experiences with AI integrations, detailed user research, cross platform features, product enhancements and strategy. Ask me for dinner recs 🤗

Cricut is the industry leader of cutting machines – powered by software platform that inspires creativity for 8M users worldwide. More info at: cricut.com

Projects encompassed search features and community platform initiatives, both critical user touch points within the Cricut Design Space platform. I delivered high-level concepts, prototypes, user research, and detailed behavioral specs with implementation support for my development partners and core cross-functional team.

I mentor junior talent on the team, providing detailed instruction and UX design tools for professional growth.

CONSUMER APPS: Lead UX and strategy for an overhaul of revenue-driving home page platform across desktop and mobile apps with a corresponding custom CMS, unlocking content curation for marketing business partners.

ENTERPRISE SOFTWARE: Drove an 8X increase in workflow throughput by entirely redesigning a bespoke internal tool to support the launch of the Contributing Artist Program.

E-COMMERCE: Boosted purchase conversion by a 34% through redesigning the shop checkout and optimizing for mobile e-commerce.

SUBSCRIPTIONS: Analyzed subscription touch points across web and apps for user perception and designed actionable solutions to inform strategic feature road map.

Other projects include subscription-only design features, content moderation tools, e-commerce payment options, UX research support, and visualization and prototyping of concepts for informed decision making.

Turkey & Reuben was a business venture with Mara Ezekiel. Making and selling customize apparel with an emphasis on partnering with local organizations, selling in maker markets and directly to individuals. Empowering our partners and customers to make any hats they desired!

After 1 year in business Turkey & Reuben has made a splash in the local community and brought happiness to hundreds of customers:

• Sold over 750 handmade custom design hats, totes, shirts, and apparel

• Ran the business! Managed bookkeeping, accounting, and business operations, ensuring smooth financial management.

• Designed the e-commerce shop and optimized for mobile and desktop shopping.

• Successfully pitched retailers to stock our products, expanding market reach and distribution channels.

• Established partnerships with 4 local businesses and provided apparel to support their initiatives, fostering community collaboration.

• Showcased products at a prominent retail bookstore, featuring local artists and gaining brand visibility.

• Created engaging content and managed brand presence online, building a strong brand identity.