Led marketing, operations, and product strategy to scale an innovative fitness business, driving revenue growth and 1,400% increased client engagement. Spearheaded the transition to a robust CRM-integrated mobile app, enhancing customer experience and operational efficiency.

Developed targeted campaigns and customer offerings, launched new services, and aligned cross-functional teams across marketing, sales, and product operations. Created customer-facing content and streamlined onboarding processes to train staff in client engagement and operational excellence.

Defined HR processes, including hiring, performance reviews, and benefits programs, while successfully navigating digital pivots and software transitions to sustain growth during dynamic market changes.

Directed product lifecycle management and product marketing strategy for an innovative benefits platform targeting the hospitality sector. Developed scalable research and operational frameworks to integrate user insights into product strategy, improve customer engagement, and align with business objectives.

Built and executed go-to-market strategies for product launches and feature updates, collaborating with engineering, data science, marketing, and sales teams to ensure cohesive messaging and market penetration. Designed sales enablement frameworks, including training materials, knowledge hubs, and process guidelines, to optimize team efficiency and drive customer acquisition.

Partnered with the Founder + CEO to align product development with company goals, utilizing data-driven insights from web analytics, channel performance, and financial metrics to improve product reach and competitiveness. Spearheaded team expansion by hiring key roles, including a Director of Engineering and Program Manager, and established benchmarks for industry positioning, performance monitoring, and user engagement. Delivered weekly updates on product development, customer enrollment, and engagement metrics to inform stakeholders and drive strategic decisions.