I believe every great product begins with a clear strategy, not just a good idea. I’m a Product Strategist passionate about helping startups and founders bring structure, clarity, and market focus to their ideas.
Experience
2024 — Now
2024 — Now
Leading AI product development initiatives for multiple clients, focusing on generative AI integration and user experience optimization.
Key Achievements:
*Designed and implemented advanced AI prompt workflows using OpenAI API and Anthropic Claude, resulting in 30% improvement in response accuracy and user satisfaction.
*Collaborated closely with engineering teams and UX designers to integrate personalized generative AI features, creating tailored user experiences that adapt to individual preferences and behavior patterns.
*Executed comprehensive A/B testing strategies using Mixpanel and Amplitude, analyzing user feedback data to identify optimization opportunities that drove 25% increase in user engagement.
*Developed retention strategies through data-driven insights, implementing features that improved user stickiness and reduced churn rates.
*Managed product roadmaps and feature prioritization using agile methodologies, ensuring timely delivery of high-impact AI features"
2024 — 2024
2024 — 2024
Led product strategy for AI-powered solutions at a collaborative learning platform, focusing on global accessibility and content automation.
Key Achievements:
*Spearheaded the development and launch of a multilingual AI translation system, conducting market research across 15+ countries to understand localization needs, resulting in 25% increase in international sign-ups.
*Designed and executed comprehensive usability testing protocols for AI content automation features, gathering insights from 100+ users to iterate on product design, ultimately reducing manual content creation workload by 40%.
*Implemented sophisticated AI-powered content moderation system using machine learning algorithms, creating safety protocols that reduced content review time by 60% while maintaining 95% accuracy in harmful content detection.
*Collaborated with AI/ML Data Scientists to optimize AI model performance, ensuring scalable solutions that could handle increased user volume.
*Developed KPIs and success metrics to track AI feature adoption and effectiveness.
2023 — 2024
2023 — 2024
Drove AI innovation for fintech products, specializing in risk assessment and fraud detection systems for digital savings platforms.
Key Achievements:
*Architected and launched an AI-driven risk assessment system for a fintech savings platform, analyzing user behavior patterns and financial data to create predictive models that reduced payment defaults by 40%.
*Integrated advanced AI fraud detection features using machine learning algorithms, implementing real-time monitoring systems that strengthened payment security and ensured regulatory compliance across multiple jurisdictions.
*Conducted extensive user research program including 25+ in-depth interviews, 50+ user surveys, and behavioral analysis sessions to understand customer pain points and refine AI-powered financial solutions.
*Built trust and adoption strategies that increased user confidence in AI-driven financial recommendations by 35%.
*Worked closely with compliance teams to ensure AI systems met financial regulatory requirements while maintaining user privacy.
*Developed comprehensive product documentation and training materials for customer support teams.
2022 — 2022
2022 — 2022
Enhanced user engagement and experience through strategic content design and data-driven campaign development at a leading fintech company.
Key Achievements:
*Designed and executed targeted re-engagement campaigns for 9,600+ lapsed customers, using behavioral segmentation and personalized messaging strategies that achieved 15% lift in user engagement and 12% increase in transaction volume.
*Led comprehensive content strategy for multi-channel tax refund campaign, coordinating across email, in-app notifications, and web platforms to deliver consistent messaging that achieved 95% customer experience approval rating.
*Established and evolved brand style guidelines and content standards, creating comprehensive documentation that ensured consistent user experience across 20+ product touchpoints.
*Collaborated with UX researchers to conduct content testing and optimization, using A/B testing methodologies to improve microcopy effectiveness.
*Mentored junior content designers and established content review processes that improved team efficiency by 25%.
2020 — 2022
2020 — 2022
Developed strategic communications and content strategies for a non-profit organization focused on global water access initiatives.
Key Achievements:
*Partnered with executive leadership and campaign teams to craft compelling strategic messaging and grant proposals, contributing directly to securing $1.8M in funding from major foundations and government agencies.
*Developed comprehensive brand and communication guidelines that improved message consistency across 15+ channels, increasing audience reach by 40% and engagement rates by 30%.
*Created compelling campaign content including case studies, impact reports, and stakeholder communications that aligned internal teams around shared objectives and enhanced external positioning.
*Led content audits and optimization initiatives that improved website conversion rates by 25%.
*Managed content calendar and editorial processes for multi-channel campaigns reaching 500K+ stakeholders globally.
*Collaborated with field teams to gather authentic stories and data that strengthened fundraising and awareness efforts.
Education
Harvard Business School Online
New York Film Academy
Certificate
2016 — 2016
Ekiti State University
Public Administration
UX Content Collective
Certificate
2020 — 2020