• Created visual identity and brand strategy for US market launch

• Designed user experience for educational materials, applying visual psychology principles to enhance learning outcomes

• Consulting on product positioning and visual design strategy

• Designed UI/UX for hybrid learning platform and integrated game experiences for preschool education

• Developed comprehensive design system and branding from scratch, creating scalable components for both digital and offline learning materials

• Designed innovative gamification approaches, translating educational requirements into engaging user flows and interactions

• Collaborated with development team to integrate Unity WebGL games into LearnDash LMS framework, ensuring technical feasibility of design solutions

• Applied accessibility principles (W3C standards) to create inclusive learning experiences for diverse young learners

• Built modular design system from scratch that enabled engineering to deliver both standard and custom client solutions while maintaining consistency

• Led complete redesign of information architecture, resulting in 14% increase in task success rate and 37% reduction in time-on-task (verified through post-launch usability testing)

• Designed LLM-powered feature during early adoption of generative AI for AI-driven analytics platform

• Collaborated with front-end developers from wireframes through implementation, translating complex data orchestration concepts

• Conducted user research and usability studies to inform design decisions

• Designed product landing pages optimized for conversion

• Developed brand identity and design language for AI-driven analytics platform

• Created personas, user stories, and story maps for enterprise users

• Designed wireframes, user flows, and prototypes for SaaS web application

• Optimized design assets for agile sprint methodology

• Led design and media team of 6-8 members through COVID-19 transition, adapting educational product for remote learning

• Designed brand identities for educational products

• Conducted user research and psychology studies to inform design decisions