I create intuitive digital financial products that seamlessly blend innovation, usability, and regulatory compliance. Collaborating with one of the world’s largest American investment management companies—over $2.6 trillion in assets under management—I design accessible, user-focused interfaces for complex financial systems. I lead end-to-end design strategy, turning user insights and business objectives into impactful, scalable solutions. Working closely with cross-functional teams, I align product vision, elevate user experience, and ensure design excellence within regulatory frameworks. My work centers on simplifying complex financial processes, mentoring design teams, and delivering measurable results that strengthen both user engagement and business success.

Designed elegant, user-centered experiences for AI-driven products, transforming complex technologies into intuitive, accessible solutions. Partnered with cross-functional teams to deliver impactful designs that improved usability and engagement. Integrated AI tools into the design workflow to generate concepts, analyze data, automate layouts and color systems, and accelerate prototyping. Developed scalable design systems and cohesive visual identities to ensure brand consistency and design efficiency across platforms. Applied data-driven insights and accessibility best practices to enhance user experience, product performance, and overall design quality.

• Built and prioritized highly detailed and precise design artifacts (flows, journey maps, service blueprints, wires, mocks, prototypes, specs, and related documentation).

• Created detailed solutions that solve real user problems through the user experience (competitors’ research, user feedback, information architecture, user journeys, different variations of mockups, prototypes, etc.)

• Took active participation in the definition of the product vision (Roadmaps, sprint planning, backlog refinement, story details).

• Conducted live user testing and user research to represent the voice of the customer.

• Conducted user research in collaboration with Product Managers

• Communicated my design ideas clearly to the frontend engineers, for feedback and suggestions from them to make design solutions better or to find another solution due to technical constraints.

• Made the company’s brand stand out clearly to users

• In collaboration with the design team, created and maintained a coherent visual style and UX patterns across the products

• Advocated for accessibility: color contrast, navigation, screen reader messages, color-blind colors, and theme.

• completed Desing QA.

• Translating the goal of the product into a functional user experience.

• Analyzing customers preferences and market needs to enhance product design strategies.

• Setting design requirements based on information from internal teams and user research.

• Transforming product design concepts into functional prototypes, high-level wireframes, and journey maps.

• Presenting product design ideas to cross-functional teams and senior leadership.

• Keeping up with industry trends and innovation.

• Working closely with executives, product, & engineers.

I’m also working on establishing the first design system, including color palettes, fonts, custom icons, custom components, and a centralized style guide.

Designed and launched a new application that effectively helps with the management of shared spending without a joint bank account.

Participating in all aspects of business operations from project kickoff to final deliverables, including budget negotiation, timeline estimates, product strategy, design execution ( an application and a website), and the development lifecycle.