B2B HR SAAS + marketplace for US tech mid-market and enterprises, Staff in the US and Eastern Europe.

• Refined the signup and onboarding processes, resulting in a 40% increase in activation rates.

• Developed UX/UI experiences leading to a remarkable 120% growth in power user retention.

• Redesigned recruiter dashboard and candidate submission page with an AI-generated scoring mechanism, boosting candidates’ quality by 45%.

• Designed candidate’s feedback flow with in-app notifications, which improved time-to-feedback by 2.

• Conducted in-depth UX research on the current customer base through qualitative and quantitative interviews, product analytics analysis, and cross-functional collaboration with product, marketing, sales, and CS teams.

• Developed gamification elements for recruiters, leading to a 50% increase in LTV.

B2B legal SaaS + marketplace for US mid-market companies and scale-ups. Staff in the US and France.

• Designed customer dashboard through customer research (identifying key user needs and pain points), developing wireframes and prototypes, and usability testing, leading to a 50% decrease in support tickets.

• Redesigned work order creation flow, resulting in a 25% increase in customer activation rate.

• Designed in-app messenger for customers and suppliers, reducing response times and improving problem resolution speed, improving customer satisfaction by 30%.

B2C e-commerce (sport food products). Staff in Poland, Romania, and Ukraine.

• Revamped loyalty program dashboard through customer research and product usage analysis, improving loyalty program usage by 60%.

• Improved the product card by regrouping product info, optimizing CTAs, and boosting conversion rates by 18%.

• Redesigned product filters, reducing time-to-order by 1,5.