Innovative Design System Development and AI Integration:

• Pioneered the development of a web-based AI-based chat design system, overseeing the project from its initial ideation through to the successful launch for five different product teams

• Collaborated closely with product managers, engineers, designers, analysts, and user researchers to create a scalable and adaptive system that achieved significant enhancements in click-through rates, user engagement, and conversion rates through strategic design and user-focused features.

Core Design System at Course Hero:

• Led the planning, design, and execution of Course Hero's comprehensive react-based design system, building it from scratch that included layouts, typography, colors, and components, along with online documentation using ReactJS and Storybook.

Course Hero Homepage

• Over seven years, designed three Course Hero’s homepages, translating user insights, and feedback into strategic decisions. Created user-centric designs that aligned with business objectives

Team Development & Engagement Initiatives

• Initiated and launched a design team newsletter, central to organizational updates featuring team insights, articles, and product education, enhancing organizational engagement.

Conducted Figma workshops, teaching advanced techniques to designers introducing new plugins, and elevating team efficiency in responsive design.

Led cross-functional design sprints and brainstorming sessions. Developed product and design strategies, strengthening team unity and collaborative efforts.

Payment Page & Conversion Funnel Redesign

• Conducted in-depth competitor analysis and product heuristic evaluations, supplemented by rigorous analysis of qualitative and quantitative research.

• Led the comprehensive redesign of the payment page and development of the conversion funnel, from initial concept to launch resulting in a significant uplift in user engagement metrics, account creation and reduced return rates.

Mobile Web Document Reading Experience: Spearheaded the redesign of the mobile web interface, significantly improving the document reading journey. This initiative was aimed at providing a seamless, intuitive experience, resulting in increased user engagement and retention.

Conversion Funnel Overhaul: Reimagined and restructured the conversion funnel process to streamline user pathways, leading to a measurable uptick in paid user conversions. This redesign was informed by deep analytical insights and user feedback, ensuring a frictionless transition from interested visitors to committed users.

Account Creation Page Redesign: Led the creative revamp of the account creation interface, making the onboarding process more inviting and user-friendly. The new design significantly lifted the rate of new account creation, expanding our user base.

Homepage Redesigns for 2017 & 2019: Orchestrated the comprehensive redesigns of Course Hero's homepage for 2017 and 2019. These projects involved a strategic overhaul to align with evolving brand objectives, which successfully attracted more visitors and improved user experience.

Styleguide and Front-End Documentation: Developed and maintained a robust style guide, complete with front-end documentation. This resource served as an essential toolkit for the design team, ensuring design consistency and expediting the development workflow.

Responsible for improving and architecting the interface of real-time data-driven applications.

I worked in the UX design team and brought strong visual design skills in my UX/UI design role that helped me establish myself as a strong member of the design team. As a UX/UI Designer, I focused on improving the user experience for enterprise users in a lean, agile development environment.

My work included whiteboarding, layout design, improving user experience, wireframing, UI design. I worked on UI flows, Interaction design – providing solutions for improved data analyses. Contributed to creating a designer toolkit for consistently using design elements across the distributed UX design team. Created interactive mockups which helped the team of engineers, product managers, designers to better understand the user experience and functionality.

• Led the design of the Uber app for the India market focused on performing in low-network areas while working on the growth team.

• Closely partnered with marketing, and systems teams to adapt the Uber app for the Indian market.

• Building user-centric designs and prototyping assets for marketing the US rider app, driving enhancements in usability and accessibility.