Lead design for major product areas including core experience, discovery, personalization, curation, and community through iOS, Android, and Web. Improve and enhance product experiences that help publishers, curators, and readers celebrate what matters to them and their communities.

• Led NewsBreak Original / Creator network’s ecosystem design from 0 to 1 which includes web, iOS, and Android. Successful iterated design that achieved 41% increase on usability satisfaction measured through SuperQ.

• Created and iterated design for content domain including article, post, and video. Optimized content readability and accessibility so the issues went from 20+%, as the top complaint from users, to 0%.

• Launched the redesign of the algorithem-generated newsletter; Significantly improved the company’s DAU from hundreds to 2M users, and increased the product’s open rate by 7%.

• Stepped up and overturned the team’s culture from engineering driven to user-centric. Influenced the team’s decision making with design thinking processes, brainstorming techniques, and UX workshops.

• Created and launched Local Expert and Market Reach products for agent customers including static visuals and videos that focus on performance marketing for Facebook and Instagram with over $3M+ sales, $10.75 eCPL, and 3.26% CTR.

• Iterated and managed design system integration with design requirements and best practices into all phases of production for mobile and web.

• Evaluated interaction flows, and provided design recommendations for both Hardware and software applications including visual display, sound, light, and user interface.

• Built design style guide and usability best practices and advocated for the adoption of user experience throughout the design and development process.