In my most recent role, I was a Localization and Marketing Project Manager supporting the Business Engineering & Partnership Solutions organization. Initially joined Facebook as a localization PM within their Small Business Group for the Facebook Marketing Partners(FMP) team.
Experience
2022 — 2024
Seattle, Washington, United States
• Identify organizational inefficiencies and create solutions to increase project velocity, leading to higher producing marketing campaigns ($1M+)
• Lead bi-weekly team meetings to understand and resolve issues and foster collaboration across multi-disciplinary teams
• Create standard operational procedures, best practices, and trainings to increase efficiencies across the organization and ensure all stakeholders are up to date and involved in the project lifecycle (initiation through delivery)
• Lead team of project managers and promoted multiple PM’s leveraging direct feedback and positive communication to increase their confidence, level of ownership, and cross-functional communication
• Build connections between marketing verticals by placing PMs as leads of each vertical to prevent project silos and create transparency between teams
Example Projects:
• Creation of new landing page ecosystem including landing page Metabase data, A/B testing and new processes for testing inputs
• Drive the migration of our .com site from Sage to Bricks including strategy, architecture, and site map planning
2019 — 2021
Seattle, Washington, United States
• Collaborate cross-functionally with Language Managers, Linguists and Marketing Managers to execute the launch of ~150 landing pages in eight new locales
• Lead critical initiatives to create connections between SMBs and partners, enabling increased partner integration and providing new advertising opportunities for SMBs
• Create project documentation and processes to increase efficiency, minimize budget, and streamline project execution
• Manage go-to-market presentations end to end, from initial brief to legal to communications, in order to launch timely campaigns to Facebook Marketing Partners initiated by Audience Leads and Partnerships Marketing Managers
• Own the reduction of 22 locales for Facebook Marketing Partners for Commerce by identifying excess localization through usage data
• Streamline organization submittal process by creating forms and utilizing tags and bots to ensure the correct teams were subscribed to maximize efficiencies
• Support two minority owned SMBs through the Elevate Mentor Program
Example Projects:
• Create new onboarding video flow for users of FMP Creative resulting in a 76.4% increase in Partner engagement on the platform
• Utilize partner usage data to create expansion of partner opportunities program for SMBs
2018 — 2019
2018 — 2019
My Day-to-Day duties include:
• Own and manage the Marketing Tech Stack software and licensing move to Cisco eStore to help decrease and monitor budget spend
• Cross functionally plan with the New Experiences PM & IT Teams, CDC IT Team and UI/UX teams in order to create a Twitter Social Feed on the Cisco.com Search site
• Perform A/B testing to understand and optimize user experiences on Search
• Collaborate with localization team to ensure Search is optimized to perform well locally
• Organize agenda, guest speakers and run Quarterly Business Review and Marketing Technology PMO meetings
• Track and monitor monthly projects with our internal IT team using Rally to create workflows and quarterly priorities
• Perform QA and offer alternate solutions to ensure timely delivery of objectives to multiple product marketing teams across regions
Example Projects:
• Implementation of Social Feed on Cisco.com Search site
• Application migrations to Cisco eStore
• Create Partner specific user experiences on Cisco.com Search within the larger Partner’s Program
2017 — 2018
2017 — 2018
San Francisco Bay Area
As a Business Analyst for Cisco's Customer Experience organization. I support the Cisco Sales Leadership team by analyzing Cisco Partner performance and presenting actionable insights for increasing product and services revenue to Cisco Executives.
My Day-to-Day duties include:
• Engaging with Sales Engagement Managers to review ongoing analyses for Cisco Partners (i.e. Value Added Re-sellers)
• Preparing and presenting quarterly business reviews to be presented at executive level meetings
• Conducting inquires for analysis using Tableau and Amazon Athena databases
• Increasing Partner awareness of Cisco High Value Services and potential growth possibilities by analyzing Partner statistical data
• Perform ad hoc data analyses in Excel to increase Partner engagement with Cisco services
Example Projects:
• Marketing: AR Impact for 3.8% FY19 Sales Increase
• Quarterly Partner Business Reviews for Sales Directors & VPs
• Partner Specific Reviews for Software Sales/Attached Services increases
Education
California Polytechnic State University-San Luis Obispo
BS, Biology (Major); City & Regional Planning (Minor)
2005 — 2010