I work with B2B and B2C clients' providing art direction, design and brand strategy. I help my clients define their brand and design strategy across marketing materials, internal and external company initiatives, and the next phase of their brand campaigns.

Worked as an Art Director on the Leader and Teams department. Job responsibilities included were:

• Execution and review of Brand standard within the department, working closely with Copywriters and Strategist.

• Design of Leader development courses for boit print and web.

• Branding of special interest groups within Meta.

• Design of intricate body of Landing Pages supporting different departments within L&D.

• Design of a wide variety of templates to be used by different stakeholders within the org.

Worked on WhatsApp Comms team creating internal marketing materials such as infographics, presentation decks, campaign banners, and illustrations.

• Responsible for art direction, design, crafting conceptual ideas and storytelling for the PayPal brand.

• Design creative assets used for integrated campaigns for both internal and external audiences.

• Create storyboards and animations for videos from conception to launch to guide.

• Communicate the value and functionality of PayPal in design, icons, typography, color, and illustration.

• Create and manage asset libraries for reusable systematic design.

• Collaborate with PayPal’s internal partners across marketing, product, and beyond to shape the strategy, ideation, and execution of world-class creative.

• Deliver and solicit feedback from internal stakeholders to continually improve the PayPal brand and raise the quality and craftsmanship of the creative team’s output.

• Works closely with product designers and content strategists to implement a cohesive visual style

• Led the design team, developed the new visual identity of Credit Karma Tax, which was used across all marketing platforms, including landing pages, emails, social, and in the product itself.

• Created new custom illustrations and icons and paired them with a fresh, modern photography style to visually represent the main marketing points of the campaign

• Worked closely with creative and brand strategists, performance marketers and product teams throughout the creative process