Mobile Games: Big Fish Casino and Jackpot Magic Slots

• Collaborated on studies for features that established standards for presenting rewards. Adjustments increased engagement

around 7% and gained positive player sentiment in qualitative studies.

• Designed a daily mission and battle pass feature that increased daily engagement around 7%.

• Advocated for first time user experience research, resulting in a prioritized roadmap of 20+ projects ranked by impact and

implementation effort.

• Created and presented wireframes and prototypes for social casino mobile game features, that facilitated cross discipline

collaboration towards achieving both business needs and user needs.

• Onboarded and mentored 4 UX designers and managed their workloads.

• Documented design and production guides for engineers, artists, QA, product and project managers.

Continuation of my role at Big Fish Games

Moved to Product Madness from Big Fish in company re-org.

• Designed daily missions and battle pass features that increased daily engagement with our players

• Created timed event experiences designed to retain consistent engagement

• Evaluated misaligned design language from a 10-year-old game and defined consistent heuristics

• Documented design and production guides for engineers, artists, product and project managers

Personalization Team

Hired through Pro-Unlimited

• Researched design heuristics and gathered qualitative & quantitative research to enable marketing, design and game teams to integrate per player personalized messaging.

• Influenced product strategy when partner teams integrated personalization technology.

• Researched and designed features and tools for internal marketing technology solutions.

• Influenced procedures on partnering teams for how best to share and consider the impact of designs.

• Developed new features for a code editor intended to teach kids to learn how to code.

• Designed for user interactions on digital screens as well as with physical electronics.

• Documented and communicated designs with cross-functional teams.

• Performed usability tests with groups of up to 60 children to understand user needs.

• Crafted UI for final screens in alignment with art direction and adjusting to new brand goals.

• Created infographics and motion graphic animations to represent educational principles.

• Created 2D world building art assets and 3D textures to be used in game and in cut-scenes.

• Drove art direction for new projects by creating concept art for a new 2D experience.