• Built scalable and responsive SPA using React and Backbone

• Led projects from initial design phase, feature breakdown and cost estimation, delegating tasks and execution, and shipping to production

• Collaborated cross-functionally across multiple teams to deliver features and fixes efficiently

• Designed RESTful APIs for a quick and responsive experience

• Wrote and maintained tests in Jest to minimize fragility and regressions

• Created unit tests to ensure our global components can be reliably used through the application

• Tested and deployed migrations to resolve production issues critically affecting thousands of users

• Utilized AB testing to track KPIs and make data-driven decisions to increase conversions and user engagement

Multi-Currency

• Transformed our platform from accepting a single currency to allowing over 150 currencies worldwide to expedite global adoption

• Develop an intuitive UI for users to seamlessly transition into using the new feature

• Integrated with 3rd party APIs to provide real-time data on currency exchange rates

Onboarding Experience

• Revamped onboarding flow to streamline experience for new and returning users

• Designed reusable React components to speed up development and reduce redundancy

• Built and scaled web applications for both customer-facing and internal projects

• Created responsive designs to work across multiple browsers and devices

• Utilized HTML5 canvas to build seamless animations and visual tools

• Created RESTful APIs using Node.js

• Helped create and maintain internal framework for optimized performance and efficiency

• Wrote and maintained tests using Jest for front-end sustainability

• Leveraged Git for version control and documentation

Enterprise Media

• Built and maintained a live map-feed view that allowed users to search and simultaneously display thousands of social posts and events

• Architected and implemented an internal admin dashboard to manage user access, features, and versioning

Livetime Product

• Designed and developed a robust real-time notification system that alerts emergency responders with critical events happening nearby

• Leveraged Google Maps API to display geo-located events and data including fleet management, live vehicle tracking and public cameras

• Migrated and converted legacy codebase into Vue framework to implement better state management and code best practices

• Developed python scripts to scrape and check for duplicate images reducing workload by ~80%

• Leverage Salesforce to manage content creation calendars

• Utilize email marketing best practices to design experiments to improve email open rates

• Create content for social media marketing campaigns

• Maintain content using in-house CMS and Excel

• Collaborate with freelancers to produce compelling and engaging ad copy

• Produce SEO-centric copy for triathlon, cycling, running, yoga, footwear, nutrition, and electronics.

• Analyze site metrics (bounce rate, conversions, etc.) to develop and test new strategies for UI/site navigation.

• Utilize A/B testing to optimize newsletters, increased click-through rate by ~15%

• Collaborate with buying and marketing department to develop B2C strategy for newsletters and other marketing campaigns.

• Coordinate with buying department and vendors to deliver on-point brand messaging.

• Create compelling content for newsletters and social media promotions.

• Manage content and report bugs using JIRA and CMS tools.

• Adhere to established style guides for site-wide content.

• Develop and implement content projects for site-wide use.