• Led the overhaul of Quantall LLC’s web presence, transforming a basic site into a visually stunning, user-centric website using Figma, Illustrator, Photoshop, and Webflow.

• Spearheaded the rebranding initiative, including logo redesign, creation of a comprehensive Brand & Style Guide, and crafting of a mission statement, embedding a cohesive brand identity across the new website.

• Ensured the website not only reflected Quantall’s innovative spirit in biotech but also optimized user engagement through modern design practices and SEO strategies.

• Worked closely with the company's leadership to align the website and branding materials with their strategic vision, significantly enhancing online visibility and appeal to a broad biotech audience.

• Applied iterative design and feedback loops to refine the site's functionality and aesthetics, contributing to an improved digital footprint and increased business inquiries.

• Helped design and ideate Repriv.ai, leveraging OpenAI to develop AI-driven 'personas' for enhanced business insights, overseeing concept to UX/UI design of the platform and marketing site.

• Directed the full design cycle, focusing on user-centric interfaces and seamless user experiences, ensuring the platform's intuitiveness and visual appeal.

• Applied design thinking to address user needs, facilitating a tailored and innovative interaction model for diverse business users.

• Ensured designs were technically feasible and boundary-pushing, working closely with developers to actualize visionary UI concepts.

• Refined platform through user testing, prioritizing feedback to boost engagement and user satisfaction significantly.

• Utilized advanced design tools (e.g., Figma, Sketch) for high-fidelity prototyping, bringing complex AI functionalities to life in a user-friendly manner.

• Integrated SEO and accessibility standards to broaden reach and inclusivity of the platform and its marketing efforts.

• Influenced Repriv.ai’s strategic direction using data-driven insights, adapting to market trends to sustain its competitive advantage

As a versatile freelance web designer, I specialize in building engaging digital experiences and developing brand identities for clients across diverse industries. Leveraging a combination of freelancing platforms such as Fiverr and Upwork, alongside cultivating relationships with previous clients, I've successfully built a robust client base.

Key Skills:

• Proficient in developing brand identities, conducting comprehensive research, and executing full platform designs to align with client objectives and user needs.

• Skilled in conducting user testing to refine designs and enhance user experience.

• Experienced in utilizing industry-standard tools including Figma, Illustrator, Photoshop, and Webflow to create visually stunning and functional websites.

• Adept at high-level graphic design, creating custom graphics, editing photos, and crafting compelling marketing materials to elevate client branding and messaging.

Highlights:

• Demonstrated ability to attract and retain clients through exceptional design work, resulting in positive feedback and repeat business.

• Consistently exceeded client expectations by delivering projects on time and within budget while maintaining a high level of quality and attention to detail.

• Successfully collaborated with clients to understand their unique requirements and translate them into visually impactful digital solutions that drive business results.

• Spearheaded end-to-end design of the Kutline website, encompassing back-end live-streaming control panels and front-end event discovery pages, event creation, and artist sign-up flows.

• Developed comprehensive wireframes and prototypes for the entire website, ensuring a seamless and intuitive user experience.

• Conducted in-depth competitive analysis, engaging stakeholder interviews, and early-stage concept design to deliver a high-performing solution in a fiercely competitive streaming market.

• Led the planning and design of a multi-functional platform for tracking QA reports and documentation in the oil & gas industry.

• Developed a comprehensive solution encompassing calendar tracking, product tracking, and a dedicated employee reporting portal.

• Conducted user testing sessions with industry executives, gathering valuable feedback to iterate and optimize the design.

• Provided front-end wireframes for the marketing website, along with additional digital assets and a compelling physical marketing brochure.