• Increased customer engagement and lifted affiliate sales by 15% by developing a Creator Recommendation Service that provides 50K+ content creators with custom product promotion recommendations using Java, React, Typescript, & AWS.
• Reduced manual data processing time from 6 to <2 hours by driving the automation of workflows for the data science team, including the streamlining of CSV file validation, processing, and uploads into S3 buckets using AWS Cradle.
• Identified, diagnosed, and resolved the root cause of critical production issues during on-call rotations, including resolving dependency upgrade failures disrupting promo code creation to restore functionality within SLAs.
• Migrated legacy Marketing Promo Code (MPC) services to new APIs to modernize infrastructure, increase reliability and maintainability, and ensure alignment with Amazon's broader infrastructure modernization efforts.