AutoUncle is a car valuation and comparison platform that helps users find, price, and evaluate used cars across Europe.

UX/UI Design:

• Designed the SaaS product ( 0 - 1 ) that assists car dealers making sales. It utilised rich market data and user data and used AI summarise it, offering l quick findings and advice.

• Built and maintained a scalable design system to ensure consistency and efficiency across products.

• Created iterative design solutions informed by feedback, usability testing, and data insights.

• Produced wireframes, interactive prototypes, and high-fidelity visuals for new and existing features.

• Organised and facilitated collaborative workshops with cross-functional teams to align on user needs and business goals.

• Designed iterations for iOS and Android apps.

• Worked on the company re-brand and managed the project of a company-wide logo rollout, working with 10 people.

UX Research:

• Conducted moderated and unmoderated usability tests to evaluate designs and uncover user pain points.

• Ran user interviews to gather qualitative insights that informed product direction.

• Performed competitor analyses to benchmark the product experience and identify opportunities for improvement.

• Designed and analysed surveys and polls to validate user hypotheses and measure satisfaction.

• Conducted A/B tests to evaluate design changes and optimise user journeys based on results.

• Translated complex user pain points into a proposed product roadmap. Transferring proposals into Linear tickets.

Tools & Tech:

• React

• Tailwind

• Storybook

• Figma

• Miro

• FigJam

• Figma Make

• Lovable

• Hotjar

• Google Analytics

• Looker

• Posthog

• UserTesting.com

• Notion

• Linear

I covered for a PM on parental leave. Working with the Engineering Lead, we took ownership of an in-progress migration to modernise legacy pages by using React.

Key Responsibilities & Achievements:

• Clarified the migration scope by auditing existing work and creating a detailed parity map linking legacy pages to their React equivalents.

• Assessed progress against the original plan, analysing velocity and delivery accuracy to recalibrate timelines.

• Identified and addressed blockers such as technical issues, unclear ownership, backend dependencies and bottlenecks.

• Built alignment and trust across teams by conducting 1:1s with the Engineering Lead and stakeholders to surface friction points and improve collaboration.

• Conducted user interviews and usability testing to validate that the new React experience met user expectations and improved usability.

• Measured the impact of the migration by analysing user behaviour, site performance, and SEO data to ensure changes delivered measurable improvements.

• Recommended and implemented design changes based on qualitative insights and quantitative analytics.

• Performed regular QA reviews to ensure migrated pages met functional, accessibility, and performance standards.

• Collaborated with the Engineering Lead to plan team workloads, prioritise the backlog, and keep the team focused on the highest-impact work.

• Facilitated retrospectives with the team

• Prioritised next steps with KANO models and RICE, based on user research and available data

Tools & Tech:

• React

• Notion

• Miro

• Figjam

• BrowserStack

• User testing.com

• Google Analytics

• Looker

• Posthog

Refurbed is the leading platform for refurbished and sustainably made tech products in the DACH region and is expanding rapidly across Europe. I joined as the company’s first Product Designer. Despite being relatively young, Refurbed is now generating billions (EUR) in turnover.

UX Leadership:

• Scaled the UX team from 1 to 12 people

• Managed a cross-functional team of Designers, Researchers, and Copywriters

• Led vision design initiatives across the product

• Worked closely with the product team on strategy

• Planned and facilitated design sprints and workshops

• Ran effective retrospectives to keep the team aligned and improving

• Established and led UX Research from the ground up

• Managed the UX team budget

• Organised regular knowledge-sharing sessions

• Mentored and trained team members

• Integrated UX processes into product workflows

• Set clear expectations for team members and helped them meet those goals

• Hands-on Contributions

Designed the vision for a new-look website:

• Created dashboards for Merchants and Customer Support teams

• Collaborated with developers to build and evolve the design system

• Conducted user interviews, usability testing, and surveys

• Carried out competitor research and user behaviour analysis

• Used Google Analytics and Looker for data insights

• Ran A/B tests with Google Optimise

• Drove conversion rate optimisation across the site

• Facilitated a range of collaborative workshops

• Wrote product copy in English

• Built and tested experiments using HTML, CSS, and JavaScript

Tools I worked with:

• Figma

• Miro

• Adobe Photoshop

• Adobe Illustrator

• Hotjar

• Google Analytics

• Looker

• Google Optimise

• Ping Pong

• Dovetail

• Notion

• Greenhouse

• Personio

TourRadar is the leading online marketplace for multi-day tours, offering over 40,000 tours from more than 2,000 tour operators worldwide.

I worked across a variety of customer-facing touchpoints, including both the pre-booking and post-booking experience on the website, the mobile app, and the internal TourRadar Dashboard used by our Customer Support team and global tour operators.

Responsibilities included:

• Responsive UI design using a shared design system

• Creating innovative solutions for complex UX challenges

• Running A/B tests and driving conversion rate optimisation

• Leading design sprints and collaborative workshops

• Sprint planning and stand-ups using Asana (later JIRA)

• Facilitating team retrospectives

• Pitching product ideas and design concepts

• Integrating UX processes into team workflows as the company’s first UX Designer

• Interviewing candidates for UX Designer and UX Researcher roles

• Mentoring junior team members

• Conducting local and remote user testing

• Running guerilla tests and user interviews

• Performing competitor analysis

• Designing and analysing customer surveys

• Shaping information architecture

• Analysing user behaviour through data insights

Tools I used regularly:

• Figma – Design and prototyping

• Miro – Research, team collaboration, and planning

• Google Analytics – Data analysis

• Looker – Data dashboards and exploration

• Google Optimise – A/B testing

• Hotjar – Heatmaps, recordings, and polls

• SurveyMonkey – Customer and partner surveys

• Lookback – Moderated remote user testing

• UserBrain – Unmoderated testing

• Dovetail – Documenting research insights

• Silverback4 – Local guerilla/user testing

• JIRA / Asana – Project management

• Photoshop – Image editing

• Atom – HTML/CSS for quick prototypes and experiments