Led marketing for a developer tool discovery and comparison platform with a focus on content.
Managed blog, authored weekly technical articles, collaborated with other high-profile tech companies to write guest posts and conducted interviews with engineering executives
Established the email marketing platform and wrote weekly newsletter sent to 150,000+ developers
Led project to improve SEO ranking of key pages with written content, grew and managed team of paid content contributors
Revamped social media strategy for Twitter, resulting in 5x more engagement and 10x more clicks to website