Worked on variety of SaaS and consumer facing products including web apps, mobile apps and desktop apps. Specializing in B2B, B2C SaaS products.
• Led all aspects of the design process from A-Z for a new B2B, B2C SaaS
benchmarking application from the start, E commerce app, news app, and other platforms for Life style, museums, non-profit health and consulting industries
• Collaborated as a key member with product owners, PMs, leadership, and
multiple national and international Dev managers to define roadmaps, product
strategy and direction, and ways of working
• Iterated the design system and component library and successfully launched
the product’s design system
• Re-designed and improved the web and mobile experiences’ information
architecture, user journeys and UX/UI of the product’s CMS website
• Increased the product’s conversion rate by ~5% after the initial MVP release by
improving the UX/UI and defining strategy based on user feedback, and
stakeholders’ meetings
• Documented designs & interaction details, visual design specifications, and QA
of the product on QA, staging and prod environments.
• Created the brand guidelines, style guide, and all marketing materials
