Founded and scaled a profitable trading card resale business generating over $80,000 in sales within 12 months.

Handled business analysis, pricing strategy, customer acquisition, logistics, and financial reporting.

Implemented inventory management and sales tracking systems to optimize performance and profitability.

Demonstrated end-to-end project ownership from market research and supply chain management to digital marketing execution.

• I conducted comprehensive research at Nomi, analyzing issues, opportunities, and impact for their various services and products. Based on the findings, I documented design guidelines that aimed to address the identified issues and optimize user experience, resulting in a well-received framework for enhancing Nomi's offerings.

• I conducted research for the largest open-containment Provider network, utilizing design thinking methodologies. Through user interviews, data analysis, and market research, I developed visual assets including a service blueprint and systems causal map. The implementation of these assets would result in a remarkable increase in usage and engagement from 3% to over 12%, enabling the company to make targeted improvements and enhance the overall customer and user experience.

• I developed research processes and guidelines for our new hires.

• Collaborating in a team of 5 MA in Design and Dell Medical students in collaboration with Nomi Health on leveraging key points within the beginning of a person's healthcare journey

• Designed services and products spanning from LGBTQ+ mental health in Austin to women’s health waiting rooms

• Developed a policy intervention in regards to racial health disparity concerning opioid medication prescription

• Designed the payment flow and UI elements of the product's iOS and Android apps - Designed and developed corporate website's front-end framework

• Designed marketing materials: banners, marketing video, surveys

• Conducted and synthesized both user and marketing research