Responsible for UX and content on Meta's AI-powered, automation products across Monetization (Ads and Business products). Focused specifically on scaling some of our highest revenue vertical segments like App&Gaming, Ecommerce and CRG (Consumer-packaged goods and Retail).

Responsible for UX and content on Meta's flagship, AI-powered automation product–Advantage+ app campaigns– and more broadly, developing new solutions for the app advertising segment, a multi-billion dollar market.

Led Marketing for the Global Innovation Exchange (GIX). GIX is a graduate program that was launched by the University of Washington in Seattle, Tsinghua University in China and Microsoft. Students come from multidisciplinary backgrounds and work together alongside industry partners to conceive, build and launch new products. The student teams are set up similar to product teams in technology.

Co-founded a creative studio offering content, user experience design, strategy and other content-focused brand services to tech startups and small-to-medium-sized businesses (SMBs).

During this time, I also worked freelance for other companies like Urban Influence and Zatwic to support with copywriting, marketing and UX services.

Built teams of 10+ that were involved in all facets of business strategy, marketing and growth, including the onsite facilitation of academic programs across South America.