Windows Design System

• Proposed a sustainable solution for compendium of the Marketing and Video teams by structuring UI assets from design teams across the Windows organization, creating a scalable architecture that minimize Figma memory usage, supports consistency, and efficient updates.

• Worked with My Account/Subscription design team to modernize the existing library by migrating Fluent 2 design tokens and rearchitecting the components structure by applying atomic design thinking to reduce number of components as well as speed up workload for other design teams.

• Collaborated with the Art Direction team to create diverse concepts, prototypes, and animations that enhanced user AI experience and effectively communicated software and product stories.

Delivered Products: AI Post-Op Simulation App/Plugin, Main Website with Try AI Product Pages, Email Marketing Template, and Demo Videos.

Key Achievement: Secure the startup's first five B2B customers by aligning product features with their needs and ensuring high product quality, leading to successful deals.

• Worked closely with founders to create UI/UX design strategy, develop brand UI Kit, and consult on the marketing plan.

• Led user research by conducting quantitative/qualitative usability testing and interviewing 8 participants to identify privacy concerns and apply product improvements, resulting in an 85% increase in user satisfaction.

• Redesigned the marketing website and supported email marketing by conducting A/B testing, increasing user comprehension by 90% and website views by 20%.

Delivered Products: Portal Header for Dashboard (Web + Mobile), 2 design solutions for E-commerce Site.

• Led the UI Portal Dashboard Redesign Project by driving a cross-brand design solution approach to update the visuality of the design system, resulting in a 100% increase in user satisfaction.

• Evaluated the B2B Parts Website by creating a customer journey map and analyzing engagement data to rectify UI/UX deficiencies. This resulted in 2 of 4 design solutions’ proposals being approved for delivery.

• Collaborated with cross-functional teams, conducted competitive analysis, and utilized Oracle CXC and Figma to create high-fidelity wireframes to enhance the Product Detailed Page on the B2B Website.

• Created a marketing plan and designed branding guidelines to increase the ODEI department's identity among students. After 6 months, the number of followers on social media grew from 200 to around 4000.

• Collaborated with event teams to design marketing materials aligned with event characteristics.

• Worked with the web design team on researching and addressing user pain points by measuring user metrics, and conducting user interviews and competitive analysis.

• Proposed design solutions by evaluating website performance by creating a user experience journey map, conducting A/B testing, and usability testing with 16 participants.