• Enhanced Wayfair Professional Landing Page for seamless exploration and business user enrollment. Conducted competitor reviews, usability tests, and business-user interviews. Collaborated across Sales, Marketing, Product, and Engineering teams.
• Improved the B2B Enrollment Application Experience that reduced friction in verifying businesses and led to increase in activation rate by 36% and business enrollments by 11%.
• Improved the Navigation Experience for Wayfair Users (B2C) that allows easy exploration and help customers access the product/ category of their interest faster.
• Optimized the Hot Deals Page for better product discovery as part of the Upper Funnel team, enhancing engagement by improving reviews and recommendations.
• Optimized the search experience for 14 million products at Wayfair by identifying gaps in the results page and implementing solutions to streamline user navigation to the Product Details Page.