Seattle, Washington, United States
Led strategy and execution for API-first tax compliance products integrated with Shopify, Amazon, and Square, generating $XXXM+ in ARR and enabling merchants to process $XXB+ GMV with XX.X% reliability.
Key achievements:
• Identified a key business opportunity and aligned executive leadership to back a new 0-to-1 global tax compliance product integrated with Shopify, achieving $XXXM ARR and XX% YoY growth
• Architected and launched the Avalara integration for Shopify for global tax calculation with XX.X% reliability, processing millions of transactions daily, leading engineering, UX, and marketing efforts.
• Drove eCommerce platform diversification by launching tax compliance integrations on major platforms, strengthening Avalara’s position in eCommerce tax compliance, and adding $XXM+ in incremental ARR.
• Built a self-service purchase flow within product onboarding through collaboration with the GTM team on promotional campaigns, achieving XX% conversion and accelerating merchant activation by XX%.
• Launched an AI-driven tax classification system for product catalogs, pioneering automated tax code suggestions and reducing merchant effort by XX%.
• Conceived and delivered a new foundational authentication service, achieving XX% merchant migration within 1 month, and improving revenue attribution accuracy across multiple Avalara eCommerce platforms.
