Led the design and launch of an in-app Notification Center for event organizers (React, Braze Web SDK), creating a new targeted communication channel that generated 217K impressions and up to 14.5% CTR on payout-critical messages.

Architected real-time, event-driven marketing infrastructure (API Gateway, Lambda, SQS, SNS, Kafka) powering automated, personalized communications and transactional email, scaling critical notifications from ~70/month to ~300/day.

Modernized push notification architecture prior to the events season (AWS Lambda, SQS, serverless workflows), delivering 2.5M sends and 108K app opens (4.2% open rate).

Identified and fixed a critical unsubscription flaw that unintentionally opted users out of all notifications; drastically reducing bounce rates of ~11M emails per quarter and improving customer engagement.

Reduced message query latency by 90% by restructuring the database, optimizing MySQL indexing via Django ORM, and managing Nomad migration jobs to backfill historical data.

Made architecture and implementation decisions with cost, scalability, availability, and security in mind, including adherence to GDPR and company-wide security practices.

Built pipelines (Airflow, Snowflake, AWS Glue, MySQL) to centralize user communication preferences, protecting legacy systems and expanding campaign reach by 25–50%.

Drove 25+ A/B tests on high-traffic browsing pages using React, Statsig, and Heap, resulting in key product decisions uplifting paid orders by 27% over 3 months.

Developed AI-driven event curation, building the Trending Tag Events API with AWS Lambda, DynamoDB, Redis, and OpenAI, moving 6% more users down the funnel increasing listing views.

Owned anomaly monitoring using AWS Cloudwatch, and Datadog/Lumar for Core Web Vitals, SEO and page accessibility improving detection.

Achieved a 13,800 paid music ticket growth in the first month of launching the “performing artists” widget and structuring data for multi-partner distribution (Bandsintown, Google, TikTok, Spotify)

Ensured dependent services were informed ahead of major feature releases, performed load testing before go-live using Artillery on AWS Fargate.

Mentored interns and junior engineers, led code reviews across React, AWS, Django, and MySQL services, and used AI-powered IDEs (Cursor, GitHub Copilot) to improve code quality and development velocity.

Built a no-code/low-code Site-Builder platform that enabled non-technical users to deploy websites with built-in analytics, serving 1,900 active users and 500+ published sites.

Developed a drag-and-drop DB schema builder that allowed non-technical users to design data models and application architecture visually while maintaining data integrity.

Created an Outlook-integrated collaboration platform using JavaScript libraries (calendars, forms, surveys, charts) for event creation and management.