Led the revamp of the ad delivery flow, enabling deterministic behavior and scalable support for A/B testing, audience targeting, whitelisting, and holdout groups.

Designed low-latency systems processing over 100K+ requests/sec, powering ad experiences in top games like Candy Crush Saga.

Migrated infrastructure to Google Cloud Platform, improving scalability, resilience, and performance.

Introduced system resilience features like circuit breakers and enhanced observability using Datadog and Grafana.

Defined and executed team’s technical roadmap aligned with business goals.

• Led cross-functional team to develop a forecasting platform specifically designed for Connected TV (CTV) advertising

• I developed a high-performing reporting solution capable of efficiently processing large reports in DSP. This has provided advertisers with valuable insights and facilitated data-driven decision-making.

• Played a vital role in the implementation of the content experience platform for Yahoo Mail, enhancing the overall user experience and functionality of the platform.

• Led the development effort of the Margin Management feature for Yahoo's BrightRoll video buying platform, empowering advertisers to optimize their campaign margins and maximize ROI.

• Designed and implemented self-service capability for Yahoo's DSP (Demand-Side Platform), enabling advertisers to manage and customize their ad campaigns independently.

• Spearheaded the planning, design, and execution of the GeoData Ingestion System, which streamlined spatial relationship calculations and data cleanup processes, reducing manual intervention by 60%.

Advised ApniBus during its early growth phase, shaping the core technical strategy and scalable backend architecture.

Directed the engineering team in creating the Hangman game, which is the most popular app developed on the MITR platform (with over 50 million downloads across all mobile platforms).

Developed the MITR Platform for J2ME and Blackberry mobile phones.

Created the mobile application development SDK for the MITR platform, a cross-platform mobile app development solution.