Owning projects from conception to completion, using design research methods to turn user insights into tangible solutions, crafting wireframes, managing user flow, creating prototypes, and conducting usability tests.

Collaborated with cross-functional teams to create and maintain global packaging design guidelines, coordinated with digital team to transform 2D packaging design to 3D implementation.

Responsible for enhancing photos, creating graphic content, advertising materials, commercial materials, logos, product packaging, and text layout for e-commerce company focused on European luxury items.

Created promotional materials including two cartoon/motion design videos and a magazine as a marketing designer.

Managed online product profiles, enhanced photos and product descriptions, and made UI/UX improvements to the website.