Led end-to-end design for an AI storytelling coach as the sole designer at the startup in an agile environment. Championed empathy-focused internal design processes and collaborated with product managers and leadership.

Crafted marketing collateral through empathetic design and user research, resulting in 30% increase in engagement and 25% boost in conversion rates.

Led design for AI-driven job search website, conducted user research, and created a design system in Figma.

Designed UI/UX for SaaS apps in dental practices and developed VR roadmap for pharmacy virtual classroom software.

Increased website engagement by 246%, produced and edited content, coordinated cross-channel strategy.