• Investigated user experience through focus groups, creating user personas, conducting user interviews, and a/b testing.
• Created component-based design system where design elements are scalable, cohesive, and repeatable.
• Used success metrics to update designs in dashboard, mobile app, website, marketing campaigns, and internal products.
• Took designs from ideation and wireframing through to delivering production ready code in Wordpress, React, React Native, and Angular.