Working on special projects for health.

Yona is building a better speculum – the first in nearly 200 years – supporting a community who deserve and demand better care. Founded in 2017 as a hypothetical conversation, turned concept, turned MVP, our speculum is rooted in research and designed for the patient and provider.

There is a better solution than the status quo; one that is inclusive, efficient, and considerate of user needs. Yona's reusable speculum is provider-centric and patient-friendly – setting a new standard for medical devices.

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• I partner with Fran Wang (Co-Founder & Head of Engineering) on all aspects of the business, including research, speculum development, thought leadership, and managing partnerships.

• I'm solely responsible for creative direction paired with the development of Yona's strategic positioning and brand identity.

• Oversaw and led successful programs from BD to delivery while balancing a creative vision with measurable outcomes.

• Responsible for guiding teams and clients through ambiguity, zooming in and out while setting a standard of craft and hands-on creative problem solving.

• Shaped the UX design discipline for the San Francisco studio, mentoring junior colleagues and building a strong practice of collaboration, critique, and skill sharing.

• Managed a direct report, fostering an environment of career and personal growth with open communication.