Facebook foundation: Profile and identity

Redesigned Ad Preferences (mobile & web), a centralized setting on Facebook and Instagram for users to personalize the ads they see. Revamped the ‘Customize Ads’ page to improve navigation, education, and usability of sub-products: ad activity and advertisers. The product was launched globally in 2024, resulting in 1M MAU and a 4.5% increase in control usage.

Drive post-MVP strategy by facilitating workshops to prioritize problems to solve and pitching vision ideas to impact the roadmap. Built partnerships with legal teams and the family of apps to quickly adapt to regulatory and business needs.

Elevate the design quality by delivering a framework for advertisers adopted by the design system and prototyping GenAI concepts in multiple hackathons.

Founding designer for VMware partner navigator, a SaaS platform for cloud providers to manage end customers’ service consumption and subscription lifecycle.

Designed from scratch including subscription inventory, new order configurator, dashboard, usage, notification for 3 partner types.

Took initiatives in creating pattern libraries, building user research pipelines, and co-creating roadmaps with stakeholders.

Contributed to growing the design team to four designers.

Designed for teachers to create and grade reading assignments based on online articles.

Collaborated with designer and engineers to build the design system from scratch.