Part of Branded Checkout team that contributes to ~$500B annual payment volume (~1/3 of total PayPal TPV)

• Managed cross-functional team to lead rollout of revamped checkout experience to 25% of US consumer transactions in 4 months, driving conversion rate delta of 220 bps

• Driving enhancements to PayPal's 'Buyer Protection' program to create competitive advantage and improve selection rate of PayPal checkout

• Built Native Instant Vault, a zero-friction account-linking flow that bypasses PayPal's checkout screen entirely; delivered +256 bps conversion rate

• Owned a weekly checkout conversion program running 6+ concurrent A/B tests per sprint. Worked with analytics to size each experiment, design to prototype and engineering to build; killed negative results fast, scaled winners driving +300bps conversion

Building a voice AI-led qualitative user research platform for CPG brands in India

• Conducted 20+ discovery interviews with PMs, user researchers and brand managers to define ICP; identified SMB brands priced out of traditional agency research as the primary segment, shaping core product positioning and requirements

• Owned end-to-end design of a voice AI interview agent - iterated the system prompt across 10+ versions to specify interviewer behavior, question sequencing, and guardrails; validated through internal pilots before client deployment

• Built a 7-dimension LLM-as-judge eval framework and used eval results to make targeted prompt fixes per failing dimension, improving follow-up quality from 2.8 to 4.1/5 (+46%) and call completion from 38% to 61%

• Led end-to-end consumer research for an Indian CPG brand - deployed AI agents across workflow, conducted 45 AI-voice interviews, and synthesized findings with timestamped audio evidence; delivered in 1 week vs. 8-week agency standard

Part of project sponsored by Google Real World Journeys vertical

• Developed experiments and A/B tests to increase adoption of Google’s QR codes in restaurants in Philadelphia by 25%.

• Conducted user testing, built deployment strategy, designed QR codes and tracked restaurant and customer usage of QR codes

Part of budgeting team that lets business users create budgets for travel, SaaS payments, food reimbursements etc

• Managed team of 3 engineers and 2 designers to launch ‘Bulk budget management’ feature. Drafted PRD, prioritized critical user actions, incorporated edge cases and implemented metrics tracking; reduced time spent to edit budgets by 20%

• Led user research to identify pain points in the ‘spend review’ journey on mobile app. Analyzed metrics on web vs app, conducted 10 user interviews and collaborated with engineers to revamp user flow, resulting in improvement in spend compliance by 10%

• Presented ‘Vision doc’ to add budget management capabilities on mobile app to unblock critical user spend; received buy-in from cross-functional stakeholders and senior leadership to incorporate feature recommendations in product roadmap for H1 2024

Walmart GoLocal is a white-label delivery as a service platform for businesses looking to offer fast, reliable delivery from their stores to customers’ homes. (https://www.walmartgolocal.com/content/go-local/go-local-home.html)

Part of GTM Strategy team to define roadmap for new product line ‘Returns as a Service’, (RaaS) including assessing market opportunity, conducting competitive benchmarking and evaluating Walmart's operational capabilities