Working on YouTube

• Led design and research for various customer acquisition and portfolio optimization products.

• These products aim to help organizations form and grow high-value relationships with customers and make smarter business decisions using Mastercard's payments data.

• Led the design, user research and usability testing for Mastercard’s Advanced Investment Management product, that helps financial institutions understand the life-time value (LTV) of credit card customers and optimizes outreach to maximize profit and minimize risk.

• The product was successfully shipped within 1 year and is now being utilized by numerous clients to make smarter customer acquisition decisions.

Applied Predictive Technologies was acquired by Mastercard.