Leading multiple teams at the core of Spotify’s advertising organization, setting the technical vision and strategy for the ads platform, including the Ad Server, Data Platform, and Order Management System. Driving architectural direction and platform evolution to enable scalability, extensibility, and data driven monetization at global scale.

Overseeing the design and advancement of the Spotify Ad Server, a highly distributed, low-latency system delivering real-time ads to 300M+ users with near 100% availability. Championing investments in reliability, performance, and platform efficiency to power billions in advertising revenue while accelerating innovation across the ads ecosystem.

Leading AI driven transformation in personalization across Spotify’s advertising platform, including the development of intelligent systems, developer productivity tools, and an emerging agentic ecosystem to accelerate innovation, improve decisioning, and enhance end-to-end engineering velocity.

In my role at Amazon Ads, I spearheaded the engineering efforts for the last mile delivery of display advertising across various platforms. I was responsible for the end-to-end delivery of Tier 1 systems that support billions in annual revenue. By driving technical strategy and fostering high-performing teams, I ensured the reliability and efficiency of our advertising solutions at a global scale.

Served as a Tech Lead for Amazon Display Ads across Fire TV and other Amazon devices, contributing hands on to the design and development of large scale advertising systems. As one of the founding engineers, helped build the core technical foundation of the Fire TV Display Advertising business, enabling scalable growth and unlocking a 10x business opportunity.

Worked as a Software Engineer for Amazon Retail towards building scalable infrastructure to predict Amazon.com outages before they happen.

Worked as an engineer to enhance Cisco contact center offering by redesigning the web chat, social media miner, real time reporting etc.