• Leading the user experience and interface design of custom enterprise products from conception to the initial deployment

• Gathering and documenting design requirements and communicating with clients

• Working closely with PMs, Developers and all the stakeholders establishing timelines and consensus from all parties around product flows, technology limitations and goals for research

• Responsible for all design decisions to create a visually stimulating and seamless experience

• Creating user flows, wireframes and UI components in collaboration with the engineering team

• Creating and maintaining a design system for rapid conceptualization and prototyping of new custom product modules

• Responsible for design, prototyping and front-end development of multiple PoCs

• Crafting product walkthroughs and animated videos for presentations

• Designing the company website

Chokdi infused traditional Indian Art of Cross Stitching with designs based on movies, TV shows and comic characters on t-shirts. Chokdi has been present at Bangalore ComicCon for three consecutive years i.e. 2014, 2015 and 2016 selling over 1000 t-shirts.

• Increased user satisfaction and perceived ease of finding information with the redesign of Android app

• Closely worked with the co-founders to devise product roadmap and gamification strategies

• Collaborated with the development team on the interaction design of the app for faster development

Collaborated with Health Pavilion, Crowd Steering and MediTracker teams for agile UX/UI design and development