Leading the transformation of cinema into a human-centered, data-driven experience. I’m building and leading the design function at Regal Cineworld, focused on shaping the future of the theater experience — from the first tap in the app to the moment the lights dim. My role spans building a high-performing design team, embedding measurement and insight into every decision, and partnering across Product, Marketing, Data, and Engineering to reimagine what a night at the movies feels like in a digital-first world.

• Designed and delivered four LinkedIn Learning courses on design thinking, prototyping, and AI-driven experiences, reaching thousands of professionals globally.

• Mentored emerging designers and executives, guiding them to leverage design thinking for business innovation and revenue growth.

• Actively developing new courses and thought leadership content to drive industry adoption of AI-powered design methodologies.

• Provide strategic advisory services, helping them integrate AI, UX strategy, and digital transformation.

• Developing a product roadmap based upon competitive analysis and product market fit.

• Created an interaction model solving 80% of the past usability challenges while supporting customer feature requests.

• Drove a rebranding effort that including a new brand, color strategy, and app landing pages.

• Increased UX design velocity by 50% by implementing a dual-track design approach, optimizing team workflows.

• Pioneered a conversational AI experience, enhancing user engagement and platform adoption.

• Drove a 20% increase in product adoption through strategic UX research and AI-driven design solutions.

• Led a 30+ person global UX and AI team, driving the next generation of conversational AI experiences for Expedia’s millions of travelers.

• Increased self-service success rates by 25% through AI-driven conversational design, reducing reliance on human customer support.

• Partnered with product and engineering teams to implement AI-powered CX solutions, leading to a 15% improvement in booking conversions.

• Established a design governance framework that improved cross-functional collaboration, ensuring seamless integration of AI and UX strategies across multiple platforms.

• Directed customer experience and UX research teams, leading to a 20% increase in customer satisfaction scores across Expedia’s digital platforms.

• Developed data-driven UX strategies that improved cross-platform usability, contributing to higher engagement and reduced churn rates.

• Collaborated with product and engineering teams to optimize digital identity and platform design, driving efficiency and user adoption across global markets.