Leading efforts to build large scale distributed infrastructure powering Whatsapp's 2Billion+ users

Building large-scale systems in Microsoft Pubcenter - a formidable competitor to Google AdSense.

• Led the design & development of an ad mediation platform harmonizing Google and Microsoft, where the ad with the highest bid is placed in real-time. This resulted in a direct upswing in revenue.

• Orchestrated the design and execution of the backend Notification system that powers the push-notifications in UI. Pioneered the generation and mitigation strategies as well

• Designed an Email Generator/sender service that handles a significant user base while effectively catering to multiple clients

• Led multiple internal initiatives/projects, seamlessly fostering collaboration across teams within Microsoft Ads Engineering

• Researched, designed and developed unsupervised batch algorithms in the areas of network security, anomaly detection & threat identification, using Machine Learning and Statistical Modelling techniques, to improve performance, data quality and value to the end customer.

• Developed core components of the ML Platform Infrastructure through Microsoft Azure cloud tools. Involved in the ML life cycle - deployment, maintenance and monitoring of production data pipelines.

• Prototyped and implemented engineering system designs & infra for new features and ML usecases.

• Worked with cross-product development teams to ensure accurate integrations of ML models into various platforms.

• Designed a Drag and Link Complex Build Flow Application, to automate the simulation processes in water plant, that can be customized by the user.

• Built the Back end system using Python(Django) and SQL and the front end UI using Javascript, HTML, Jquery, Bootstrap and CSS.

• Developed a Depth First Search model graph of the layout and performed multiple Steady State Flow Processes until the results converged to definite values.

• Developed the charts, bar diagrams and heat maps for the results simulated by using various Javascript libraries like HighCharts JS and DataTables JS.