Building business/advertiser products at scale, with >$200M annual revenue. Scaling product infrastructure across surfaces & domains across Facebook, Instagram, WhatsApp, Threads etc.

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> Led 0→1 GenAI image generation for ads creation — integrated diffusion models (Flux 2) into the core ads flow serving 2M+ advertisers

> monetization, owned data model & publishing infra for Meta Business Suite (8M+ businesses), directly powering 2% of Meta's total revenue

> Architected event-driven, distributed data systems (Ent, async pipelines) for high-throughput ad-creation workflows at Meta scale

> Delivered 8+ advertiser-facing features end-to-end with Product & Design; reduced alert noise by 40%

Built real-time observability pipelines from scratch; cut incident Time-to-Detection by 35%, improved team efficiency by 45%

unified social media management & ads automation at scale

Facebook Communities Groups experience; Comet;