Portfolio (June 2022 - Present)

• Spearheads Portfolio event experiences across the global event portfolio

• Develops go-to-market strategies and materials for sales teams to leverage

• Collaborates with customer marketing to develop customer and partner-focused content

• Creates and delivers demos and presentations for over 28,000 attendees at 22 different events

• Tailors content to align with diverse contexts, ensuring relevance across regions and industries

• Analyzes competitive messaging and the market landscape to refine product positioning

Global Strategic Launches (August 2021 - June 2022)

• Developed social programming and event strategy for successful product launches, including Safety Cloud and Salesforce+, ensuring the products had a strong presence at each event

• Supervised video production for the introduction of Safety Cloud, which exceeded 950k views

• Created compelling content for three main keynote sessions with the Chief Medical Officer, resulting in over 40,000 attendees and views

• Oversaw the daily functions of the Tech Center and its 30 student staff members

• Brainstormed and implemented new processes and procedures to ensure that the more than 1,200 students, 100 professors, and 200 faculty received the best support for all their technology needs

• Advocated for the student staff by meeting with the Chief Information Officer and the Director of IT Operations

• Set up events using audio and visual equipment

• Provided help desk solutions, virus removals, various software unit installations, and managed the network printing