• First in-house Visual Designer leading the creative direction in brand identity, physical and digital product design, including web design, photography, and print assets. Spearheaded the execution of Perry’s first physical product and package design, as well as all creative deliverables among Perry.

• Explored the user journey of Perry's Electronic Medical Record to redesign and refine specific portal pages to relieve clinician's of pain points. This included conducting user interviews, introducing a style guide, producing low fidelity wireframes, high fidelity mock ups, and iterations.

• First full-time in-house Graphic Designer working cross-functionally and collaboratively among all departments and disciplines, including D2C, B2B, marketing, sales, utilization, enterprise, clinical, and construction.

• Further developed, refined, and implemented brand identity while leading multiple design projects for a variety of mediums including social, paid ads, email campaigns, signage, digital wireframes, mockups, communication and print collateral (booklets, postcards, etc.), swag, etc.

• On-boarded next designer by interviewing candidates, establishing guidelines, and assisting with transition process.

• Established and owned all printing to ensure deliverables across Kindbody HQ and clinics are produced, refined, and received on time.

• Led in ideation, implementation, and designing of brand concepts, visual elements, identities, logo design, brand collateral, digital and website creation, and event branding for a variety of clients, including SUNY, American Express, and J.P. Morgan.

• Integrated research with strategy while complying with brand specific guidelines, language, data, missions, and core values during developmental phase to ensure deliverables are on brand, thorough, and align with client’s vision.

• Maintained constant clear and open communication, as well as strong collaboration skills amongst clients and the internal team through proposals, feedback, and in-person meetings.

• Executed digital projects across a variety of multimedia platforms by coordinating meetings, production crew, editors, equipment, and budgets to produce deliverables within designated timeframes.

• Delegating cost and time estimates, assisting with production, managing multiple accounts, administrating progress reports, and quality assurance as the liaison between company and client.

• Utilized communication, diligence, and decision-making skills to ensure all deliverables are of highest quality, within client’s requests, and delivered punctually.