• Drive the end-to-end design, development, and integration of AI-powered solutions on Microsoft Azure, advancing product capabilities through Large Language Models (LLMs), Prompt Engineering, and OCR technologies.

• Architect, deploy, and optimize Azure-native applications and services through Prompt Engineering, applying automation, best practices, and delivery to maximize scalability.

Shape product direction by translating cutting-edge Applied GenAI insights into actionable, user-focused features and business solutions.

• Collaborate cross-functionally with product, data science, and business teams to deliver secure, high-quality, and innovative solutions using Azure's ecosystem (Azure Functions, Cosmos DB, API Management, pipeline automation, and more).

• Continuously research, test, and champion the latest advancements in the Azure AI stack, ensuring our solutions remain industry-leading and resilient.

• Build and maintain reusable libraries, Pipelines and frameworks with a focus on efficiency, security, and maintainability within Azure DevOps and related tools.

• Monitor and troubleshoot production applications, driving operational excellence and system reliability.

• Established standards and workflows for business marketing teams using internal/external AI Image Models. Co-authored Product Recommendation Documents for building internal tools that utilize AI image generation models. As well as prompt engineering best practices for current image and video models, both local and external (Meta Imagine, Flux, ReCraft, Nvidia Edify, & Stable Diffusion). R&D testing model to model evaluations for image generation and ai editing capabilities.

• Team Lead position centered on developing stakeholder communication and management across multiple pods, tasks, and engagements. Writing documentation to include strategizing and designing workflows for teams to best demonstrate work and achieve results aligned with stakeholder goals and measurement.

• Collaborated with system engineers to establish and refine Qualitative Core Specifications (QCS), elevating annotator evaluations and auditing of model responses within specific criteria

• Selected to Red Team Llama 3.0 as a senior prompt engineer to engage adversarial prompting against Llama to assess Quality Risk and Safety issues in order to support guardrails in future model releases

• Analyzed data and annotations to design, produce, and present Qualitative Reporting for stakeholders and Meta system engineering team

• Co-Spearheaded pilot program evaluations, including auditing results for vision models, and documentation to provide insights on model failure modes

• Contributed to beta programs focused on image and video generation powered by Llama.

• Certification in: Red Teaming LLM Applications, Prompt Engineering w/ Llama 3, Persona and Conversion Design, Generative AI fundamentals

Notable Achievement:

• Senior Prompt Engineer promoted to L3 Team lead for Knowledge and Factuality engagement with a strong focus on accuracy and reasoning within LLM model prompting and responses.

• Contributed to the successful release of Llama 3.1 through rigorous prompt engineering and red teaming

● Developed multi-platform advertisements and marketing collateral through the mediums of animation, visual effects, and audio by utilizing After Effects, Adobe Audition, Cinema 4D, XD, Figma, and Davinci Resolve

● Core Software knowledge:

22 years Motion design/visual effects/ compositing in Adobe After Effects, 18 years Compositing/Design/Animation with Adobe Creative cloud

6 years 3D Modeling/Animation/Lighting/ Rendering/ Motion Tracking in Cinema 4D, 1 year hard surface modeling in Blender

5 years Editing/Color Correction with Davinci Resolve, 1 year Cinematic World building with VR capabilities within Unreal Engine 5

● Incorporated working knowledge of LLM’s, (ChatGPT, Bard, Stable Diffusion, Llama) into workflows for pre-production, copywriting, storyboarding and conceptualizations to increased work speed by 300%

● Orchestrated creative design for visual brand identity of DC News Now, Nexstar Media’s new Washington D.C. property. Nexstar Media is America’s largest local broadcasting group;

Execution of creative for multi-million-dollar advertising campaign for brand launch that included TV, OTT, OOH, Digital, and creation of building artwork

● Spearheaded strategic initiatives in creative strategy and consulting to include: Optimized client workflow increasing productivity by up to 30%, Full suite creative audits (Digital/tv/print ad collateral), Average ad spend reduction of 11% Increased audience by 25%

● Consulted and performed services for 3 agencies, 5 producers and grew brand experience by 80% since freelancing in 2018 (Brand examples: NBC, Mattel, BP, Cisco, Disney, ACLU, Fender, Sperry, ASU, Cox)

● Google Certified in Generative AI, Natural Language Processing, Encoder Decoder architecture

In 2011 I was recruited by the owners to come in and take over their tv production department to help win an account they were pitching. After the initial 2 weeks of freelance, they quickly made me an offer, and I’ve been helping them grow their agency ever since. Once rooted into script writing, production, and managing off site freelancers I was becoming more and more involved with everyday operations and helping bridge gaps between their Digital Marketing team, Elbow, and our creative department. I was promoted to CD in 2014 and since then, built up an amazing team of designers and editors. I also restructured our pipelines for production and communication for a more seamless workflow. As well, I created opportunities for every one of our team members to continue to grow in their skill set and knowledge base so they stay competitive in their respective fields.

RW maintains focus tier II advertising for Honda and Acura. With clients spread across from coast to coast, the strategies and creative my team produced gave the owners the opportunity to grow RW to 50+ people and open 2 more companies.

Offsite f reelance projects working on G o Daddy Commercial, VFX for FX

Ne twork Pilot, Crash Test simulations/animation, T ASER X2 along with

Justin Katz