Plot is an AI platform helping brands understand culture through short-form video.

Venture-backed by Seven Seven Six (Alexis Ohanian), XYZ Ventures, and Mischief Ventures.

• Own design and co-own product since inception to PMF and now through enterprise scale.

• Shipping to enterprise clients including Lululemon, Anthropologie, Visa, Airbnb, and Benefit Cosmetics.

• Scaling the team post-PMF.

Dropbox Dash: Led design for the desktop app of Dropbox Dash, an AI-powered search tool.

• Revamped the sign-up flow, increasing the browser extension install rate by 59%.

• Enhanced onboarding to create a more dynamic and engaging learning experience for users.

• Implemented a series of UI enhancements for rapid content retrieval.

Growth team: Conducted experiments to optimize plan evaluation of Dropbox's offerings and increase revenue.

• Redesigned the desktop plans page, boosting Trial to Purchase Conversion Rate (TPCR) by 66%.

• Optimized the mobile plans page, resulting in 4.9% increase in Growth Net Annual Recurring Revenue (GNARR).

• Lead product design for Uber's Subscription projects including Ride Pass, Uber Pass, Pass Marketplace, and more

• Designed and tested various subscription models; identified UX issues and provided short and long term solutions which helped shape our strategic roadmap

• Collaborated closely with cross-functional leads including Product, Engineering, Product Marketing, Brand, and DS

• Initiated processes to collaborate efficiently with Engineers including Figma training for eng, design handoffs, design QA, and the occasional donut dropoff (got to keep the team happy!)

• Subscriptions has launched in 40 cities with over 400k active users and is a critical part of the long-term "Uber as a Platform" strategy

• Actively contributed to team culture by mentoring design interns, inspiring the team with creative activities like bake-offs, and organizing share outs to achieve personal goals

SCAD collaborated with Delta Air Lines to research and develop creative concepts for a branded event that will reveal the new Delta uniform collection, designed by Zac Posen. As the UX Designer of the team, I designed a mobile application that compliments the fitting event and serves as a digital uniform guide for employees worldwide.