• Conceptualized and designed Apple Card and Apple Pay digital promotional campaigns

• Lead component designer for Domino’s ordering ecosystem redesign

• Collaborating on tight timelines with creative, animators, copywriters, and engineering

• Provided product UI, design styleguides and component libraries for medTech B2B, B2C

• Created journey maps, personas and wireframes for enterprise level SaaS

• Clients: Elevance Health, Truvian, EXL

• Established brand design system for company wide adoption across product, website and marketing

• Collaborated closely with stakeholders, marketing, product, engineering on tight timelines

• Developed website design style guide and assets library

• Involved in cross-channel campaigns, creating display ads and landing pages

• Established a multidisciplinary design studio, serving hospitality and tech start-up clients

• Managed teams of designers, vendors, budgets, timelines across projects with multiple touchpoints

• Designed and implemented POP menu display systems for Bun Mee’s restaurant locations at SFO Airport

• Delivered accessible design solutions for non-profit organizations across the San Francisco Bay Area

• Launched and managed a clothing and home furnishings brand with a following in both U.S. and international markets