Contributing to and shaping the central design system for Copilot, Bing, Edge, and MSN

• Shaped visual and interaction foundations for AI products

• Supported adoption across Bing, Edge, and MSN

• Built scalable, reusable system architecture

• Coordinated planning and alignment across product teams

As Coupang evolved from an e-commerce leader into a multi-vertical ecosystem spanning payments, food delivery, and streaming, I served as the Head of the Design System team, building the foundational system that unified product experiences across this expanding portfolio. My role included team leadership, hiring, org design, cross-functional alignment, and long-term system strategy across multiple business verticals. As the organization continued to grow, my responsibilities expanded to also lead the Brand Experience team, managing both organizations concurrently and shaping the design infrastructure that supported Coupang’s rapid company-wide scale.

• Built Coupang’s company-wide design system from ground up; achieved full org adoption in 1 year through data-driven validation and PM/Eng alignment.

• Scaled two teams:

• Design System team: 3 → 7, promoted 3 designers

• Brand Experience team: 2 → 5, built hiring pipeline and long-term team structure

• Partnered with Design Directors, Product Directors, and Engineering Leads to set priorities, roadmap, and shared product outcomes.

• Established governance, contribution processes, adoption playbooks, and cross-org alignment practices.

Contributed across Google Fonts, Material Design, and Google Material, shaping core design systems and visual foundations that scale across Google’s global product ecosystem.

Google Fonts: sole designer driving UX, systemization, and variable font adoption

• Served as the primary designer for Google Fonts, leading hands-on design, system development, and visual direction across major initiatives.

• Collaborated with researchers, PMs, and engineers to identify UX gaps and define the end-to-end roadmap for introducing variable font technology.

• Led concept development, large-scale design vision, and the execution of multiple launches, from exploration to delivery.

• Directed the Type Specimen Program, working closely with design studios and external designers to elevate visual quality and consistency.

Material Design 2: core contributor from concept to system & guidelines

• Served as a key concept designer during the inception of Material Design 2, shaping foundational visual principles, interaction direction, and system evolution.

• Helped define and refine the design system components, patterns, and UI guidance used across all Google products.

• Contributed directly to writing and designing official Material Design guidelines for global developer and designer audiences.

Google Material: visual language, system patterns, and documentation

• Contributed as a key designer to the visual foundation and systemization of Google Material, translating early concepts into scalable design patterns adopted across Google’s product ecosystem.

• Designed and art-directed the company-wide Material Design documentation website, defining structure, visual language, and presentation standards for guidelines used by designers and engineers globally.