• Built internal AI agent prototypes using React and PydanticAI, enabling conversational access to campaign reporting data and demonstrating real-world LLM interaction.

• Integrated Stable Diffusion models on AWS Bedrock to power the AI Image Generator, building the frontend flow for image prompting, generation, preview, and insertion into marketing campaigns.

• Developed the AI Campaign Builder, allowing users to generate fully personalized, on-brand email campaigns from a single prompt, significantly accelerating campaign creation for thousands of users.

• Led the development to streamline email campaign creation from a 5-page to a 2-page flow using React, TypeScript, and JavaScript, cutting users’ data entry time by 50%.

• Modernized user interface for advanced campaign management tools, by integrating a new design system in React and implementing localization, increasing user engagement by 30%.

• Reduced onboarding time for new engineer hires by 50% by documenting development processes.

• Implemented conditional content with React, TypeScript, and PHP, allowing 180,000 customers to dynamically customize email content based on their contacts' preferences.

• Integrated personalization tags into the email editor using React and TypeScript, making it easier for customers to tailor messages and improve engagement with their contacts.

• Extended user interface for the point-of-sale applications using React and JavaScript, helping cashiers process $300 million in store sales per day.

• Built a Java service to send annual privacy notice emails to Target credit card customers, saving over $2 million in physical mail costs.

• Developed a user interface using React and JavaScript to enroll Target guests for a RedCard in stores, reducing enrollment time by 50%.

• Built a user interface for uploading motion capture files to a server using JavaScript, HTML, and CSS, speeding up file processing time by over 50%.

• Created a mobile application using Ionic and Angular to track corrective exercise progress, increasing customers' exercise completion rate by 30%.