Leading engineering for retail cash and rewards infrastructure powering USDC rewards within the Coinbase app. Driving scalable backend systems supporting rewards orchestration, growth initiatives, and financial operations across Coinbase consumer products driving $1B+ business impact

• Built and scaled backend rewards orchestration platform handling eligibility, accruals, validation, and multi-product USDC reward distributions

• Drove stablecoin growth and user retention through scalable incentive and payout systems

• Partnered across product, finance, legal, and growth teams to launch high-impact engagement initiatives and financial infrastructure

• Designed and released BTC‑collateralized loans (up to $1M USDC) with flexible repayment, Morpho protocol variable interest rates, and auto‑liquidation at 86% LTV.

• Integrated cbBTC collateral management on Base blockchain, enabling Coinbase front‑end access and post‑launch wallet ejection key rollout.

Building in stealth mode

• Leading the Onsite and Instore Media team focussing on launching sponsored and display ads across PCX, SDM, PCO.

• Launched Self serve Sponsored Search , phasing out to managed service to industry standard CPC model.

• Leading 50+ org with 5 engineering teams- Android , iOS, backend, Data engineering , Data Science - focussing on achieving $19M Onsite Media target