• Designing for Millions of users at  AppleCare

• Supporting global, human-centered consumer flows while aligning with cross-functional stakeholders, enhancing usability and maintaining consistency across multi - platform Support Experiences (iOS, macOS, and Web) with a high bar for craft and meticulous organization.

• Instrumental in shipping the AppleCare One purchase flow — a high impact global feature (0→1 launch) enabling customers to purchase affordable, bundled coverage. Produced detail-intense product deliverables like mockups, interaction states, dev handoff, design system enhancement and led thorough QA through release - partnering cross-functionally with PMs, Engineering, Content, and Policy teams over 2 years. Used high-fidelity prototyping to de-risk key decisions early, validate edge cases and state logic.

• Established scalable UX foundations—patterns, templates, and documentation into a Centralized Design System to improve cross-surface consistency. Built and maintained DS artifacts, component libraries and fully configurable Sketch templates for key UI patterns to reduce design debt as well as minimize handoff challenges by increasing implementation clarity.

• Fostered trusting relationships with over 15 cross functional partners such as User Research, PMs, Dev teams, Content Strategists, Legal, etc to deliver various projects like Geo Expansion flows, Support Article structure and Component DS guidelines.

• Led UX delivery, Strategy and Client communications for several B2B/B2C web apps and internal tools across agile squads often as a solo designer; translating ambiguity into workflows, conducting user research, making quick prototypes, iterating using the feedback and continuing to test the builds using frameworks like React Bootstrap, Quasar, and VueJS.

• Redesigned analytics dashboards and Microsoft Power BI UI for a resource management platform (1,000+ employees / 1,500+ clients), improving information hierarchy, scanability, and decision velocity.

• Partnered 1:1 with the CEO on an Azure-based B2C SaaS MVP, shaping early experience strategy, key flows, marketing website - iterating at a fast pace from concept to first shippable version.

• Spearheaded six concurrent 0→1 design projects in an agile environment with rapid 8-12 week sprints, delivering commercial websites and mobile apps for clients in Healthcare, Hospitality, Gastronomy and Education.

• Mentored cohorts of 30+ early-career designers through critique, craft calibration, and repeatable design processes.

• Owned modernization of the Pure1 Next design system in Figma, establishing behavior standards (states, interactions, usage guidance) and enabling prototype-ready components to improve consistency and reduce build churn.

• Designed the end to end B2B SaaS step-up authentication (2FA) experience, a critical trust flow with high drop off rate; codified trust patterns (messaging, escalation cues, recovery states, and microcopy) to make the experience feel transparent and predictable for admins, achieving a striking feature adoption rate of 68 percent within 2 months of launch..

• Established a culture of constructive critique and iterative feedback within the design team by setting design ops and facilitating bi-weekly critique sessions.

• Facilitated comparative analysis, user research, and brainstorming for Lob's rebranding; aiding in the development of a modern, user-centric design system successfully launched on their platform.

• Contributed as a sole designer shaping web pages, banners, hand-drawn illustrations, graphics, and media materials for Lob's marketing website, ensuring a cohesive and compelling online presence.