Designing products and workflows that leverage machine learning and automation to empower users to make the best promotional media for Netflix at global scale.

Guiding startups in achieving product success by aligning design strategy with business goals to create meaningful user experiences

Independently worked with several startups and larger businesses primarily in the B2B space.

Clients include RedBrick AI (YC W22), Feroot (YC W21), Fresha (General Atlantic backed), Lateral Link.

Designed the major aspects of the Wrike brand, website, and marketing direction. Created and set processes around the design system and core wrike.com pages. Managed the design team, which doubled in size, and introduced essential process improvements such as production roadmap.

Created two complete digital products (design systems) for Sketch and InVision studio, including branding and naming. Each UI kit consists of 30 responsive screens and hundreds of interconnected components.

𐤟 Velocity: A dashboard UI kit with a robust design system

𐤟 Deck: A free card-style UI kit