• Led a new feature design from concept to launch, including competitive research, user research, prototyping, stress testing, and visual design across the web and mobile platforms.

• Improved customers' navigation experience and influenced conversion and revenue further down the funnel.

• Crafted user journeys and wireframes for each feature or/ and flow based on customer needs and business goals.

• Collaborated closely with engineers to ensure that designs were feasible within technical constraints.

• Design leader responsibilities and strategies for web user experience, branding, and scalable design system creation.

• Collaborated closely with web and product marketing to deliver conversion-focused design and end-to-end experiences.

• Streamlined site user experience and refreshed interface, which resulted in a vast improvement in engagement – 1,637% increase in user registrations for collateral downloads, a 330% increase in user sessions, and a reduced bounce rate by 10.9%.

• Accountable for ideation and development of compelling visual assets for the full suite of sales and marketing materials, including web, email, print, and environmental designs.

• Established a visual and experience strategy to influence and grow conversion metrics.

• Built a full-blown brand logo for Censia from ideation to full website templates.

• Collaborated with the marketing team on brand and marketing design improvements.

• Crafted a content hub experience that influenced 2x conversion.

• Created multiple landing pages with an average conversion rate of over 10%.

• Owned all branding and marketing works under guidance and collaboration with the head of design.

• Established focused UX and UI for the content side of the business.